We spent 6 months rebuilding our onboarding flow from scratch.
Here's what we learned:
1. Nobody reads your welcome email. Not one person.
2. The "guided tour" tooltip? Users close it in 0.4 seconds.
3. The single most impactful change was removing 3 form fields from signup.
4. Activation rate went from 23% → 61% in 90 days.
5. The best onboarding is no onboarding.
We documented every experiment, every failure, and every win in our latest teardown.